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Make Money
Now that I got your attention,
let me tell you about the headline of your sales letter. It is the
billboard for your letter. Use your main selling point in the heading.
If the headline doesn’t get read the rest is
doomed.
It should:
Get your readers attention and create immediate
interest
Make your reader read on to the first sentence
Target your audience
List at least one of your biggest benefits
Make a promise
Your promise should be unique to what you are selling
and different from that of your competition.
It should be bold, using powerful words such as:
Free, How to, Cheap, Secrets, Imagine, Proven,
Revolutionary etc.
Oh yeah, the secret to making money on the Internet,
wait for it… Traffic, traffic and more quality traffic, lots
of it and a killer sales letter waiting for them at the other end.
The truth is there is “There is actually NO Secret”, just
hard work, experience, determination and action. Break down your
long term goal into smaller medium term, manageable goals. So there
you have it!
Samples
“How I sold 1 Million copies of my e-book, and
how you can too.”
“Undergrounds secrets, you have been lied to again”
“Discover how to smash all previous sales records fast”
Next time you’re browsing for a magazine, look for the headlines
that catch your eye.
They know how to write headlines. Their headlines
have to generate sales. Learn from these magazines or newspapers.
They have been doing it for years and they know what works for their
target markets.
Affiliate programs and ability
to generate residual income utilizing them are the hottest and one
of the most searched for items on Internet right now. It is true
that anyone can build their entire home based business and make
money online doing nothing more that promote variable affiliate
programs. And yet over 90% of people who start in this path fail!
Let’s look at reasons why and how to avoid it using only tools
freely available.
I will not go over obvious thing that you should pick
affiliate programs that closely aligns to what you know or addresses
your target audience. What I’m interested in is to how properly
present them to make people actually buy into offers you suggest,
increase your conversion rates and as such increase you net profits.
So you have build your website and expecting that
people will flock to you and start buying like crazy … think
again. Most people on Internet browse in search of information and
unless you have content or product that interest them – you
are out of luck. Content is the king so finding an affiliate program
that gives you many options for promotion including free and tested
sample content is very important. Don’t try to sell –
offer information that people are searching for and make it easily
available to them and once they come to trust you, make a suggestion
that will be more readily accepted than outright sale pitch. Second
part is to get your content presented in proper way so it will be
found by search engines and hopefully reach the top positions for
your target keywords.
I will assume that you already have signed up with
good affiliate program that presents you with all the needed tools
and proceed to the description of how to present it optimized for
search engines and make it easily searchable. There is as many opinions
about doing it as there are people who work in this field. I will
not attempt to write a new SEO course here just share some basics
that I know work. To make the best of it create many content pages
each one optimized for a different keyword combinations. Not only
it will help your search engine rank but will give you more chances
to make you suggestion and convert your visitors into customers.
1. Find right keyword combination. This is the focal
point of the page and finding what people are looking for in your
category is crucial to your success. Think about what keyword combinations
would you use to search for whatever it is you are trying to promote,
ask your friends and family what would they use to search for. Once
you have your possible keywords combinations go to the free tool
that will help you analyze your keywords and will tell you different
combinations that other people actually use and get 2 or 3 combinations
that fit your needs. I use Overture keyword suggestion tool available
here http://inventory.overture.com/d/searchinventory/suggestion/.
Use search engines (Google, Yahoo and MSN) to search for your chosen
keywords. Take a look at the couple, three top pages found for YOUR
keywords and analyze their “page title”, “page content”,
“meta tags – if they have them”. Get ideas how to
present your page to compete against them, find what you like and
what you don’t like and use it to your advantage. Your goal
is to create a Content Page that will be not only competing against
them but also offering something they don’t have, something
that will separate your page and make it stand on its own.
2. Create a new page for promoting your newly found keywords and
include the most searched for combination into the name of the page.
Use the “-“ symbol between keywords, it will make page
more attractive to search engines and easy to read in search results.
3. Optimize you page “Title”, “Meta Description”
and “Meta keywords” tags to include the primary keyword
combination on first place as well as other combinations you have
found using keyword suggestion tool.
4. Fill the page with content that is relevant to keywords you have
chosen and make sure you specifically included them into your content.
Use your imagination to do it as well as sample content from Affiliate
Program I have mentioned above. Search engines might actually penalize
you if content of the page doesn’t include your chosen keywords.
5. Include you affiliate program recommendation on this content
page.
Making money with affiliate programs
isn't rocket science. You don't need a marketing degree or a college
degree to do it. In fact, affiliate programs are an excellent way
to make money online and it can be easy to do if you go in knowing
some key points.
First, to make money with an affiliate program, you
need to understand how they work. An affiliate program works by
signing up people to represent certain products or services and
then paying those people a commission to sell the company's product
or service. This is a great way for companies to expand their sales
force and market share. Nowadays, with the Internet making the world
your global marketplace, making money online through affiliate programs
is more feasible than ever. Hundreds of thousands of firms have
launched affiliate programs that have continued to be a great success.
Big names you know such as Ebay, Amazon, and Google have affiliate
programs where it's possible for an individual to make a good amount
of money online through their affiliate programs.
If you're not sure how to begin the process of making
money online through an affiliate program, here is a brief outline
to get you started. First, find a company with a product or service
you'd like to represent. Normally you will sign up at the company's
website. If they don't manage their own affiliate programs you might
be registering at an affiliate management site such as Commission
Junction or ClickBank. You will be given your own unique i.d. as
an affiliate of the company to sell its products online through
its affiliate program.
Then, set up a blog or your own website and advertise
your product with a link to the company's site that includes your
affiliate i.d. so you can be given credit for each sale. When people
hit your blog or website, they will see the advertisement for the
product or service you're representing and when they click the link
to go to the company website, you will be given credit if they buy
the product or service. You probably won't have a problem finding
products to sell in an online affiliate marketing program to make
money. There are numerous products in categories such as art, automotive
products, cards, computers, credit cards and finance, gambling and
adult venues, home businesses, magazines, matchmaking sites, web
hosting services and so much more. It's just a matter of deciding
what you feel has mass public appeal and what type of products or
services you'd be comfortable representing.
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